Special price

Hidden Italy Awaits

Join the Only Russian-English Tour in Puglia!

Discover Puglia’s Secrets

Towns marked 🎄 green are part of our special New Year tour—click to discover more!

Gargano, Puglia — where the sea meets the white cliffs.
Journey

Why Puglia is the hidden gem of Italy

Why travel to Puglia with us?

Puglia isn’t just a destination. It’s a living story—ancient cities, sunlit vineyards, cliffside towns, and kitchens where traditions are handed down with a smile.

At Puglia Custom Tours, we turn travelers into locals. With 20+ years of experience, deep local roots, and guides who love their home, we create journeys you’ll never find in a guidebook.
Small groups. Real experiences. Local experts. Honest prices. Always personal.

20+ Years in Italy

Certified Guides

5* Reviews

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(877)427-8542 (877)4-APULIA

Puglia’s Treasures: Explore the Towns

Capturing the Essence of Southern Italy

Discover stunning photos of Puglia’s hidden gems, picturesque towns, and local life. Our gallery brings you the authentic beauty of Southern Italy—real moments, real stories, real Puglia.

Bari seafront promenade, Puglia, Italy.

Bari

The capital of Puglia in Southern Italy, combines a historic Old Town, Adriatic seafront, and authentic Apulian cuisine. Known for the Basilica di San Nicola and as a gateway to Alberobello, Matera, and Puglia’s beaches, Bari is a top travel destination in Italy.

Historic Roman Amphitheater, Lecce, Puglia, Italy.

Lecce

The “Florence of the South,” is the jewel of Puglia, Italy, celebrated for its Baroque architecture, vibrant piazzas, and rich cultural heritage. Surrounded by Salento’s beaches and traditions, Lecce offers travelers history, art, and Mediterranean charm in one unforgettable destination.

Experience a breathtaking sunset over Taranto beach in Puglia, Italy

Taranto

a historic port city in Puglia, Italy, blends ancient Greek and Roman heritage with a lively seafront and rich seafood cuisine. Famous for the Aragonese Castle and its museums, Taranto offers travelers history, culture, and Mediterranean charm in one coastal destination.

Historic charm of Barletta with its stunning ancient church, tall bell tower

Barletta

A historic city on Puglia’s Adriatic coast, Italy, is known for its medieval castle, vibrant seafront, and rich cultural heritage. Famous for the Colossus of Barletta and lively piazzas, the city offers travelers history, art, and coastal charm.

Trani, Puglia, with its vibrant harbor, historic architecture, and sparkling Adriatic Sea

Trani

A picturesque port city in Puglia, Italy, is famed for its stunning Romanesque cathedral by the Adriatic Sea and charming harbor. With historic streets, lively piazzas, and coastal views, Trani offers travelers culture, history, and Mediterranean charm.

Trulli houses of Alberobello with their unique conical roofs and charming cobblestone streets.

Alberobello

in Puglia, Italy, is world-famous for its unique trulli houses and charming historic streets. A UNESCO World Heritage site, it offers travelers iconic architecture, local culture, and a picturesque Mediterranean atmosphere.

Locorotondo a member of the "Most Beautiful Villages in Italy"

Locorotondo

A charming hilltop town in Puglia, Italy, is known for its circular historic center, whitewashed houses, and scenic vineyards. Famous for wine, local traditions, and panoramic views, it offers travelers an authentic Apulian experience.

Exploration of the lovely Valle d’Itria region of Puglia would not be complete without a visit to Martina Franca, the largest town in the area

Martina Franca

A Baroque gem in Puglia, Italy, is famous for its elegant historic center, ornate palaces, and lively piazzas. Known for local cuisine, cultural festivals, and nearby Valle d’Itria landscapes, it offers travelers art, history, and authentic Apulian charm.

Ostuni is the "White City" of Puglia, an ancient fortified hill town famous for its stunning maze of whitewashed buildings

Ostuni

the “White City” of Puglia, Italy, is famed for its dazzling whitewashed houses, historic hilltop center, and panoramic views of the Adriatic. Known for charming streets, local cuisine, and nearby beaches, Ostuni offers travelers culture, history, and Mediterranean charm.

Polignano a Mare is a picturesque Italian coastal town

Polignano a Mare

A stunning coastal town in Puglia, Italy, is famous for its cliffside historic center, crystal-clear Adriatic waters, and charming piazzas. Known for scenic beaches, sea caves, and local cuisine, it offers travelers breathtaking views and authentic Mediterranean charm.

Monopoli

A picturesque coastal town in Puglia, Italy, is known for its historic harbor, charming Old Town, and sandy beaches. Famous for seafood cuisine, lively piazzas, and Mediterranean charm, Monopoli offers travelers culture, history, and seaside beauty.

Matera in Basilicata is one of the oldest, still inhabited cities in the world

Matera

In nearby Basilicata but often visited from Puglia, Italy, is famous for its ancient Sassi cave dwellings and UNESCO World Heritage historic center. Known for stunning stone architecture, cultural heritage, and scenic views, Matera offers travelers a unique Mediterranean experience.

Discover authentic Puglia in mid-season: mild weather, vibrant traditions, and the pure charm of Southern Italy.

After a vibrant summer and autumn of unforgettable tours, we have a special surprise for you: celebrate New Year 2026 in the heart of Puglia—in the magical city of Bari!

New Year Tour

Join us for an unforgettable New Year celebration in Puglia, where tradition meets festivity. Experience the warmth of Italian hospitality, savor local delicacies, and immerse yourself in the vibrant culture of this enchanting region.

Hidden Italy Awaits!

Bari Vecchia is the historic heart of Bari, Italy

Bari Vecchia

Stroll through Bari Vecchia's historic alleys, where past and present meet. Discover its hidden gems and vibrant culture.

Matera

Matera, with its ancient cave dwellings, offers a unique glimpse into history. Wander its streets and uncover stories etched in stone.

Matera, Italy, is a captivating ancient city
Alberobello is a picturesque town in Puglia, Italy, famous for its unique trulli

Alberobello

Explore the enchanting trulli houses, unique to Alberobello, and immerse yourself in the rich history and culture of this UNESCO World Heritage site.

Monopoli

A charming coastal town, invites you to explore its  harbor and historic architecture. Enjoy the vibrant local culture and savor the fresh seafood.

Lecce, the “Florence of the South,” is a stunning Baroque city in Puglia, Italy

Lecce

Known as the 'Florence of the South,' boasts exquisite Baroque architecture. Explore its streets to uncover a rich tapestry of history and culture.

Polignano a Mare

Perched on the edge of a cliff, offers breathtaking views of the Adriatic Sea. Wander through its charming streets and enjoy the vibrant atmosphere.

Polignano a Mare is a breathtaking coastal town in Puglia, known for its dramatic cliffs, turquoise waters, and charming historic center.

Useful Information

Get prepared for your journey to Southern Italy and make the most of your custom tour with our expert recommendations.

Good to know!

The excursion program includes walking routes of moderate difficulty. Please keep this in mind when planning your participation.

The culinary part of the tour will treat you to exquisite seafood dishes and traditional Italian pasta with pastries. If you have any specific dietary restrictions or allergies, please let us know in advance and we will make sure your needs are taken care of.

The organizer may change the daily schedule, but the quality and content of the tour will remain the same.

Flights

We’ll help you choose the best options.

Weather

Expect comfortable +10…+15°C days, pack light layers

Insurance

Strongly recommended

Payment

Secure online, installments available

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(877)427-8542 (877)4-APULIA

Customer testimonials


The highest compliment you can give Puglia Custom Tours is to recommend us to your friends, family & business associates.

"Незабываемая поездка по Апулии! Гид  Жанна рассказала всё с любовью и теплом. Truly the best way to see the real Italy!"
Вера К.
"Fantastic experience! Our guide Irina switched easily between English and Russian. Всё было очень комфортно и интересно."
Анастасия Кравец
"Unforgettable memories from Bari to Lecce. Гид говорил и по-русски, и по-английски — все чувствовали себя как дома."
Лена Гончарова
"Идеальное сочетание истории, гастрономии и моря. We laughed, learned, and enjoyed every moment with Puglia Custom Tours."
Вадим Кузнецов
"Очень профессионально организовано! Guide was friendly, knowledgeable, and made us feel at home in Puglia."
Тамара Грин
"Highly recommend! Настоящая Италия — маленькие города, вкусная еда и море эмоций. Thank you for an amazing trip!"
Георгий Фридман

Start your Puglia adventure now

Let us craft a journey that will become your most cherished travel memory

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(877)427-8542 (877)4-APULIA